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The new move by the brand bolsters its digital portfolio, one that digital intelligence firm L2 ranks highly. L2 puts Gucci at number five in its 2017 Digital IQ Index for Chinese luxury brands, a recent list of top performers in the luxury segment online in China. Gucci gains points for its strong social media engagement, especially on Weibo where it worked on viral campaigns with Chinese celebrity Li Yuchun, a.k.a. Chris Lee.
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The best part: prices start at $235 for socks and max out at $3,980 for a jacket. Shop the entire adidas x Gucci collection in Gucci stores or online at Gucci.com. And check out our favorite items below. 041b061a72